Philosophy

OUR PHILOSOPHY

AZIZI is a young, timeless and limitless brand from Berlin. We are mother and daughter. AZIZI has several meanings; the mighty, the noble, the beloved and the most precious. YOU are the most precious. And that’s what we want to remind you of every time you wear AZIZI. Every piece has its own meaning.

A story, inspired by the poems of Rumi. We designed and produced each item with love and want to pass that love on to you. AZIZI is a brand with a statement. We are dealing with people and their longings, their desire for love and happiness.

AZIZI represents the philosophy:

„Where there is love, there is no me.“

You can be anything in life, but the important thing is to be a good human.

Your heart knows the way. Run in that direction.

Words of Rumi